Started this #GoingToSMMW17 hashtag as I was at the airport in Cluj, Romania. Shared it with everyone and it started to be picked up: [View the story “#GoingToSMMW17 – the journey” on Storify]

Are you ready for the world’s largest Street Photography event? The 24HourProject gathers street and documentary photographers from around the globe to share in real time as they document the human condition of their city. Photographers share one photo per hour during twenty four hours. Through the 24HourProject’s mission, market and global exhibitions, the project […]

You’re there to see a classical concert. And then this happens: Now this is what I call a good way of trying to revive concert going traffic 🙂 Some background on the campaign The Transylvania Philharmonic – When Classics go Crazy A non-conformist percussion player, an orchestra that happily goes along and a conductor who […]

how to create viral social media content

Many people think that you need a super huge budget or some great agency behind you in order to push out viral social media content. This is not true. At all. It may happen that some big campaigns were funded by big budgets, but that is not entirely the secret of their success. If you […]