How to shut down the anti-blogger in you and start writing

Staring with the empty digital page of this first article on this blog, I can remember the talk Chris Lema gave at #WCUS 2016 just two days ago.

I was front row seat, streamed the whole deal on Facebook and at the same time was thinking about why don’t I start blogging in English, for everyone out there to read what I have to say.

That immediately brought the negative side of me, the lazy anti-blogger to speak into my ears and say I already do enough. Too much even.

I don’t need to start writing. When will I have the time? And if I write, when and how will I find the energy to do my daily duties as a social media specialist?

The struggle is real and I have been talking to many others in my field who agree that for the most part, being a social media manager or consultant involves so much thinking, strategy, educating customers and even travel (if you also do events/community), that one hardly finds the time to actually write about their social media strategy, favorite platforms, campaigns and such.

Sitting in the room and listening to Chris Lema say that you need to write and publish constantly in order to become better at what you write, but also at what and how you think, made me realize that there were many conversations I had with people in the past two years of traveling the world as a brand evangelist and social media specialist for Sucuri, that could easily have been turned into blog-posts.

The very next day at #WCUS the history repeated itself with Joost de Valk (Yoast CEO) challenging attendees to write. Good or bad, write. As often as possible.

Content that could have helped others find answers or allow me to get in touch and pass on my questions to more experienced social media experts, who could help me in return.

As everyone else in this field, I guess, I’m pretty busy with daily tasks, travel, family and trying to also learn and read as much as possible about the ever changing, fast-paced world of social media.

But I will try to write a weekly blogpost here about the things I care about, mostly social media, and I’m inviting you all to help along with comments and questions.

Feedback, good or bad, is what moves and shapes us as creators of content, so I will be needing lots of that. Be gentle though, will ya? 🙂

What stops us from writing?

Looking at yourself, what stops you from writing?Click To Tweet

I will try to jump-start a list here and please add your own to the list, I am sure you’ve been in a situation when the anti-blogger in you said “you’ve got enough on your plate, go to bed” or “you’re already too tired for today, you’ll write tomorrow better if you get some sleep now”. And it never happens, you never get to actually write.

So here we go:

  • it is too late in the day, I need sleep
  • it is too early, I want to sleep a little longer
  • I don’t know enough about the topic
  • I don’t have time today, although the topic is hot and few people (if any) wrote about it, I’ll write tomorrow
  • what is they will laugh at me?
  • add yours in a comment below

American Airlines Flight AA728 incident

I was writing the list above as I was still aboard flight #AA728, which departed Philadephia at around 9:15PM. I felt tired so I tried to get some sleep.

I woke up to children crying and adults in distress. Apparently there was a smell of smoke in the plane, coming from an oven. The crew diverted the plane back to Philadelphia to be inspected and then a plane swap was decided.

It meant that we waited another 2 hours before we could get on the replacement plane and start our journey to London. I talked to NBC about the entire incident here.

I highly praise the professionalism and politeness of the entire American Airlines crew, on board and on the ground.

I know that people follow other people, so this is why I was most impressed with the manager of customer support, who had an awesome reaction to the obvious distressed passengers, when he politely asks people to:

During my interview I spoke with the journalist about Twitter and gave some tips on how to increase your followers base on this platform, which I will describe in detail in an upcoming article.

Back to #WCUS

WordCamp US 2016 (#WCUS) was another occasion to meet old friends from the WordPress community and make new ones.

We took selfies and tweeted together, we discussed life, politics, tech, WordPress and dreams. We smiled and did karaoke. We ate tasty Philly food and walked the streets of this historic American cradle of democracy.

I will not go into a detailed recap of what happened at WordCamp US 2016, because you can read that on some of the places that already published recaps, such as ManageWP or

WCUS Contributor Day

As I have been doing for the past 2 years for every WordCamp I attended, I participated in the Polyglots team:


For the next two years, WordCamp US moves to Nashville and I will be delighted to meet you there. Does anyone already know they will be there?

2 comments

  1. Thanks for the article, OMG on that plane situation!!!
    Glad to hear everyone is ok.

  2. Great post! This hits home for me.

    I have trouble blogging because I procrastinate and make excuses to avoid getting started, or I endlessly fiddle with small adjustments to the post.

    The problem is that I focus on the PRODUCT – the perfect, finished blog post – instead of the PROCESS of writing it.

    The only way to succeed is to accept failure as part of the journey, getting wiser each time you try.

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